ICE - In Case of Emergency

A campaign encouraging people to enter an emergency contact number in
their mobile phone's memory under the heading ICE (In Case of
Emergency), has rapidly spread throughout the world.

Originally established as a nation-wide campaign in the UK, ICE allows paramedics or police to be able to contact a designated relative
or next-of-kin in an emergency situation.

The idea is the brainchild of East Anglian Ambulance Service paramedic
Bob Brotchie and was launched in May 2005. Bob, 41, who has been a
paramedic for 13 years, said: "I was reflecting on some of the calls
I've attended at the roadside where I had to look through the mobile
phone contacts struggling for information on a shocked or injured
person. Almost everyone carries a mobile phone now, and with ICE we'd know immediately who to contact and what number to ring.
The person may even know of their medical history."

By adopting the ICE advice, your mobile will help the rescue services quickly contact a friend or relative - which could be vital in a life or
death situation. It only takes a few seconds to do, and it could easily
help save your life. Simply select your person to contact in case of
emergency, enter them under the word 'ICE' and the telephone number of the person you wish to be contacted.

It really could save your life, and put a loved one's mind at rest.

For more than one emergency contact name, enter ICE1, ICE2, ICE3 etc.